Decision Making Process

What is the Consumer Decision Process

The Consumer or Buyer Decision Making Process is the technique utilised by advertisers to distinguish and follow the basic leadership procedure of a client venture through and through. It is separated into 5 singular stages which we have chosen to show with our most recent basic leadership venture encompassing some fairly sad looking coaches.

There is a variety of different decisions consumers can make which are, habitual, extended and limited. Habitual decision are decisions that are made each day. Extended decisions are decision that are made with high levels of preparation and though of whether or not to buy a product. A limited decision is a decision that is made with less involvement and thought, compared to a extended decision

My Consumer Decision Process

I made a recent decision weather or not to buy an aux cord and when I made this decision I went through 5 stages Problem Recognition, Information search, Evaluation of Alternatives, Purchase, Post Purchase evaluation.

Stage 1: Problem Recognition

This first stage of the process is working out what what the consumer is missing or needs. In this first stage the problem I recognised was that the previous aux cord that I had was broken and as I frequently use my car, I knew that I needed a new aux cord

Stage 2: Information Search

This is the search stage of the process. In this stage a customer is beginning to think about risk management. At this stage I was searching online of stores that sold aux cords, this list included big w, target and Kmart. Other factors that I considered was price, quality and durability

Stage 3: Evaluation of Alternatives

This is the stage where the customer has determined what brand of product will satisfy their want or need then most and hence seeks out the best deal. In terms of my personal decision process, I found a aux cord by Budee, which I felt satisfied my product indicators in stage 2, after that I went looking for the best price of that product which lead me to Big W

Stage 4: Purchase

This is the stage a customer has either assessed all the facts and come to a logical conclusion, made a decision.In terms of my personal experience I purchased the aux cord from Big W, as i felt it was the best decision in terms of all external factors.

Stage 5: Post Purchase Evaluation

This is the stage where the customer reviews the product, asking did the product match or exceed expectations? My post purchase evaluation led me to satisfied with the product as when I used to product it worked well and up to my expectations.

Bibliography

Bhasin, H. (2019). 3 Types of Decision making Process – Process of Decision Making. [online] Marketing91. Available at: https://www.marketing91.com/types-of-decision-process/ [Accessed 23 Mar. 2019].

Academy, P. (2019). Marketing Theories – The Consumer Decision Making Process. [online] Professionalacademy.com. Available at: https://www.professionalacademy.com/blogs-and-advice/marketing-theories—explaining-the-consumer-decision-making-process [Accessed 23 Mar. 2019].